A warm, playful coffee identity designed around connection, craft and the small ritual people look forward to each day.
2024
Brand identity · Digital design · Packaging
6 weeks
The fold-out menu translates Coffee Crush's refined identity into a practical customer touchpoint. Soft neutral tones, elegant serif type and hand-drawn product imagery create an inviting café atmosphere, while the clear structure makes drinks, bakery items and house specials easy to explore.
A repeating coffee-bean pattern turns the takeaway bag into a recognisable piece of the brand, balancing everyday function with a polished, memorable finish.
The stationery keeps the palette restrained and lets the bean symbol lead. Front and reverse layouts work as a compact introduction to the visual identity while remaining clear and useful.
Cups, stickers and reusable merchandise extend the system beyond the counter. Each application shifts in scale and composition while retaining the same warm, approachable character.
The interactive Coffee Crush website carries the brand's warm, refined character into a digital space. Explore the prototype to experience the navigation, page flow and visual system as a complete desktop website.
Open full prototype ↗Coffee Crush is a lifestyle-focused coffee brand built around warmth, connection and everyday indulgence. Its identity combines premium craft with an approachable personality — including a signature coffee-bean ‘O’.
The coffee market is crowded with brands offering similar products and visual cues. Coffee Crush needed to stand apart emotionally, feel memorable across physical and digital touchpoints, and remain welcoming rather than overly exclusive.